Someburg

About this project

Client: Someburg

Services: Photography, Social Media & Digital Marketing, Art Direction

Mediums used: Lifestyle Food Photography, Social Content Design

Make Someburg's burgers look as good as they taste — lifestyle-driven food photography that sells the eating experience, not just the product on a plate.

Someburg is a burger brand under Sahab Kitchen, competing in a crowded QSR social feed where most competitors run the same flat product-on-white shots. Standing out meant shooting the burger in hand and mid-bite, not just displayed — real hands, real scale, real energy — while still keeping the food itself sharp and craveable.

We shot in-hand, in-the-moment lifestyle photography against a deep green backdrop that lets the toasted bun and melted cheese carry the frame. Hero shots stay tight on the burger at eye level to sell texture and scale, with flat-lay spreads of the wider menu — loaded fries, wings, sauces — to anchor each content drop. Every batch holds the same lighting and colour so the brand builds recognition across a fast-moving feed.

• Photography: Shot lifestyle, in-hand burger photography and full-menu flat-lays styled for maximum craveability across monthly content drops.
• Art direction: Set the green-backdrop system, styling and framing rules to keep the brand's colour identity consistent shoot to shoot.
• Social content: Delivered feed-ready assets on a recurring monthly cadence alongside Someburg's sister brand, Mashoub.

Someburg now runs a distinct, recognisable visual style in a category where most competitors look identical — lifestyle-first photography that reads as an experience rather than a menu listing.