Lyfe

About this project

Client: Lyfe

Services: Photography, Social Media & Digital Marketing, Art Direction

Mediums used: Food Photography, Social Content Design

Give Lyfe a monthly stream of food photography that looks appetising and premium while still doing the job of a nutrition brand — every plate readable at a glance, macros and all.

Lyfe sells health-conscious, macro-tracked meals, which means every post has to do two jobs at once: look good enough to stop the scroll, and communicate nutrition facts clearly enough that someone deciding between meal plans can trust the numbers. Most healthy-food content leans one way or the other — either it's appetising and vague, or it's clinical and forgettable.

We built a repeatable studio setup — consistent overhead and side angles, a muted color palette that let the food read as the hero, and a fixed graphic system for overlaying carbs, fats, protein and calories on top of the shot without it looking like a spreadsheet. Every month's shoot follows the same lighting and composition rules, so the feed reads as one continuous brand rather than a new look every few weeks.

• Photography: Shot monthly batches of plated meals in studio, styled to hold up as both post-size and story-size crops.
• Art direction: Designed a consistent nutrition-label overlay system so every post carries carbs, fats, protein and calorie counts without breaking the visual.
• Social content: Delivered ready-to-post assets sized for feed and stories, on a recurring monthly production schedule.

Lyfe gets a full month of on-brand, nutrition-labeled food content in a single production cycle, with every shot following the same visual system so the feed never looks patched together across releases.