Content Creator (Instagram Reels)

We're looking for someone who thinks in hooks. You watch a trend and instantly see how to bend it to a brand without making it cringe — and you can shoot, cut and post the whole thing yourself before the trend dies.

This is a creator role, not a coordinator role. You'll be on camera or behind it, writing the bit, shooting it on a phone, cutting it the same afternoon, and watching the retention graph the next morning to work out what to do differently.

What you'll do

• Come up with and pitch short-form concepts weekly — trends, skits, formats and series that fit each brand's voice.
• Shoot and edit Reels, TikToks and Shorts end to end, mostly solo and often on a phone.
• Write hooks, captions and on-screen text that earn the first three seconds.
• Turn studio shoots into a month of vertical cutdowns.
• Track retention, saves and shares, and use what they say to shape the next batch.
• Keep an ear on trending audio, formats and platform changes across the GCC.

What we're looking for

• A portfolio of short-form video you personally made — the numbers matter less than the taste.
• Genuinely good comedic timing and a feel for pacing.
• Confident editing in CapCut, Premiere Pro or Final Cut.
• Comfortable being on camera, or directing someone who is.
• Fluent English; Arabic is a serious advantage for local audiences.

Nice to have

• You already run an account with an audience of your own.
• Motion graphics or After Effects basics.
• Experience making content for food, retail or hospitality brands.